kate bauman design creative design for creative endeavors

susanelizabethdesigns.com : web site


i recently completed a redesigned website for Susan Elizabeth Designs, a contemporary jeweler churning out handcrafted pieces in Chicago.

susan was looking for a totally new look that incorporated the asymmetrical, uneven but organic look of her jewelry, while retaining her color scheme of rich mauves against black. she wanted to maintain some consistency with the curvy “Se” logo that she’s used in the past (visible in the footer of her website).

the handwritten, signature-like nature of this logo was our starting point for developing a full signature logo. i pulled in the shape of some uneven circular links in her jewelry as embellishments for her signature. the rest of the site unfolded from there, carrying the uneven link motif and hand-drawn aesthetic through the rest of its elements with uneven, silkscreened borders. while susan opted for eye-catching motifs and borders, the site maintains a clear sense of order and navigation, making it easy for visitors to find what they’re looking for.

susan’s previous website was visually striking, but wasn’t optimized for search engines. as i created her new site, i added descriptive titles and strategically placed keywords. now, it will be much easier for search engines to find her site. i also created a custom shopping cart for her jewelry, using wordpress software and designing a customized theme so that she can update the cart herself with no web design knowledge. the end result is a totally updated and distinct site for fans of susan’s jewelry to learn about her background, keep up with her events, and purchase jewelry online. check it out at www.susanelizabethdesigns.com.

i’m currently at work on business cards and a new postcard to compliment susan’s redesigned website. stay tuned for images.

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